In a group we worked on creating a swede of one of the episodes of Cutting It. In our group was Ed, Ben, Jordan, Holly, Caitlin, George, Hannah and me.

Web 2.0

Web 2.0 is a new version of internet which actually allows users to interact with the subject, rather than just consuming it. users can create their own media to post on websites, get feeback, discuss things, create their own blogs or profiles and interact with each other.

websites such as youtube does just that, anyone can create a video, post it online, get people to comment on it, and watch others' videos. Also social networks such as faceook, and blogs allow users to create profile to post information, pictures, videos and opinions for other people to view.

Advantages of Web 2.0 are that it has majorly developed the internet and the amount of people using it. information can be shared extreemly quickly and relatively cheaply. people can connect with each other from all over the world to share information. Internet site companies have made a lot of money out of web 2.0 sites, such as youtube and facbook. information can be gathered and collected to one place for millions of people to view.

Disadvantages of web 2.0 are there are major issues with copyright, as it is easy to post music and films online for others to download for free. this is unfair to the creators of the media, who for producing it should get profits from it. Also, as anyone can post things, it is not always true.  

How Has Expansion of Digital Media Been an Improvement For Audiences?

The expansion of digital media has been a huge improvement for audiences, as media can now be accessed anywhere, anytime and in a range of ways. one of the biggest improvements is one demand watching and videos available online, as now audiences can pick and choose exactly what they want to watch, according to their own preferences.
The process of audience fragmentation has been an outcome of imroved media. whereas previously audiences were limited to a selection of tv channels, newpapers and radio, now there are a much wider range of media, and people having preferences, such as social networking, blogging, on demand tv etc. The way we consume even these new medias have also changed, with being able to access media via phones, laptops, iPads, games consoles. also cinemas and DVDs have adapted with the development of blu-ray, 3D, hd etc. Another aspect of audience fragmentation is genre. now people can access media in a range of ways and places, people can choose specifically what they want to watch, with had developed a incredibly broad range of genres and sub genres, cult films and low budget films.

How Does The Skins Promo Trailer Create Representation Of Young People?

Editing
The skins trailer is a sequence of shot quick cuts. This makes it very fast paced, reflecting the party and the character's lives. we get the impression that this is a very out of control party, possibly with the quick cuts, that things happen too quickly for anyone to keep up and therefore uncontrollable. Some clips last very quickly, to give the impression of people dancing, things going on, while others last a little longer, possibly to give an idea of a storyline for the drama. The whole impression of short and long clips gives the idea that there is a lot going on and there are a lot of people at this party, also another indication of uncontrollability. The fast-paced editing also keeps in time with the music, with slower parts of the song lingering longer on a shot, and faster parts moving even quicker through a range of different shots. There are also several shots in the second half of the trailer that are in slow motion, while the music is slightly mellower, focusing on the main characters in the drama’s faces.

Camera Angles & Movement

The camera angles used varies a lot. There are several long shots of the entire room, to show everyone at the party. This is to give us an idea of the scale of the party, the amount of people there, and where they are: the room which seems to be pretty wrecked. There are also several close ups, which mostly seem to be showing drug use. This portrays young people in bad yet stereotypical way, as if the trailer is flaunting exactly all the bad thing teenagers are known for. Mostly the camera angles are mid shots, often with people kissing or dancing.

The movement of the camera is usually slight, following action or other movement in the sequence, for instance when Tong knocks a vase over and the camera follows it to the floor to see it smashed. A lot of the time it seems to be panning slightly, as if it was the view of someone at the party as the movement is not always moving in a planned and smooth way. The idea of it seeming as an onlooker of the party makes it seem all the more of a real representation, as if this is like what happens at real life parties.

Sound

The only sound in this trailer is non-diegetic, standing in the way of control by the Gossip. This plays on the fact that this party is very out of control, so has several connotations of alcohol, drugs, violence and vandalism, what young people are often associated with today. The song is also very fast paced which keeps up with the quick cut sequence and also what the characters are doing. There is a lot going on and people are doing all sorts of things, so both the camera and editing, and the sound has to keep up with them. There are several slower parts to the song which are slightly calmer, which the filming matches by slowing the pace of the sequence, and it also indicates a change in the trailer. Where the first part is very upbeat, positive, people have a good time, the second part is more negative, people being sick, having fights, throwing and breaking things. The sound plays a big role in the effect of this change, and especially at the end there are no lyrics, just heavy drumbeat and humming. This change could indicate that things may have gone a little too out of hand, that the consequences of their actions are catching up with them and the realistic, darker side of mad parties is revealed.

Mise-en-scene

The party is set in a house, it is quite large but people have begun to wreck it, breaking things and so on. There are many props that add to the party; drugs, water gun, cream, strobe lights, a tricycle, and even a guy in a bear suit. Some of these such as the water guns and the tryke are actually child’s toys, and so indicate a sense of immaturity and not having grown up yet. The lighting seems like artificial house lights, except the strobe lights. The costume is minimal, with many people barely wearing anything on their upper torso. This suggests a sense of inappropriateness, which overall represents young people in a bad way as being irresponsible, out of control, immature yet drug users and destructive.