Showing posts with label G321 Audience Research. Show all posts
Showing posts with label G321 Audience Research. Show all posts

Sunday, 28 November 2010

Rough Edit Guilt Trip



This is our rough edit. It is not finished as we did not have time to put enough music in, so some parts are a bit quiet. On Thursday we did a viewing with everyone else in our classes' videos being shown, and we got an audience of people to view them. We created a questionnaire, which we posted on survey monkey: http://www.surveymonkey.com/s/L7XVFKJ and also a printed version which people watching the intros could fill in. This was a great chance to see what everyone else in the class had been doing.
Our feedback was quite mixed, a few people noticed the music, which we will improve on final cut. some people said they did not understand the ending, which after we saw it through their eyes, we realised that it could definitely be improved as it is not really very clear. I think this is because when we did the planning, we planned way too much shots for the time of film we had, as we did not realise timings.
With this feedback we can hopefully do a better edit in Final Cut, to make the music more continuous and the storyline better.

Tuesday, 16 November 2010

Q Magazine- Target Audience

Firstly, i think that the magazine is targeted at both males and females. This is because the colouring on the front; red, orange, black & white are non-gender specific, and because they a re bright tones, it stands out to everyone. Alsothere is a gender mix of music icons on the front cover, appealing to men and women. 
   Becaus ethe layout is quite simple, using simple colours, shapes and lettering, i think it appeals to the younger generation, possibly 20-30 years. Also the context, famous icons and type of music featured in the magazine appeals to the younger generation.
   looking through the magazine, adverts, apart from music ones, seem to all be aimed at men. There are men's perfumes, the game 'Halo', alcohol and golf adverts and mobile phones. Because these things appeal predominantly to men, this leads me to think that the majourity fo the readers of this magazine are male, even though the cover seems to be unisex. There is not one advert that is directed solely at women.