How Has Expansion of Digital Media Been an Improvement For Audiences?

The expansion of digital media has been a huge improvement for audiences, as media can now be accessed anywhere, anytime and in a range of ways. one of the biggest improvements is one demand watching and videos available online, as now audiences can pick and choose exactly what they want to watch, according to their own preferences.
The process of audience fragmentation has been an outcome of imroved media. whereas previously audiences were limited to a selection of tv channels, newpapers and radio, now there are a much wider range of media, and people having preferences, such as social networking, blogging, on demand tv etc. The way we consume even these new medias have also changed, with being able to access media via phones, laptops, iPads, games consoles. also cinemas and DVDs have adapted with the development of blu-ray, 3D, hd etc. Another aspect of audience fragmentation is genre. now people can access media in a range of ways and places, people can choose specifically what they want to watch, with had developed a incredibly broad range of genres and sub genres, cult films and low budget films.